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Powered by the country's apex exports facilitator EDB, Lankan apparel sector snatched a new virgin market and some premium global buyers of three other new markets on November 27.

A visiting high powered multinational buyer team finally linked with the EDB reps and Lankan apparel giants on November 27 at Mount Lavinia Hotel after a three-year long resolute quest since 2012 by EDB to link with nine top global retailers.

The visiting international buyer team, flown in by EDB, consisted of reps from top fashion retailers of Brazil, Australia, India and Denmark. "EDB's

years of efforts to get new markets such as you, the top international retail representatives, to visit Sri Lanka has worked and we thank you for meeting here this morning" said Chairperson & CEO of EDB, Indira Malwatte.

"This is the first time we meet such a group of top, new major buyers in Sri Lanka in one go. Our apparel sector now supplies to well-known labels including Calvin Klein, Gap, Marks & Spencer, and Victoria's Secret, and we are pleased to introduce you to our apparel industry this morning" she added.

The reps in the visiting international buyer team were from Brazil, Australia, Denmark and India. They were instantly wowed by the high quality of Lankan apparel produce, and promptly embarked on EDB facilitated factory visits of Lankan manufacturers on the same day. The buyers also took part in Sri Lanka Design Festival event in Colombo on 26 November. EDB estimates that Brazil's apparel import market to be worth $2.5 billion, Australia $6 billion, and Denmakr $5 billion.

A top spokesman from leading Sri Lankan apparel maker Hirdaramani Group said, "After talks, Zara has entered Sri Lanka and now we started work with them for their requirements." Zara, despite being the world's largest textile retailer, does not advertise. Zara is owned by clothing group Inditex, which in turn is owned by the Spanish self-made mogul, Amancio Ortega.

Spanish mogul Ortega last month briefly surpassed Bill Gates to become the world's richest man."We at Auluaulu work with global brands and we usually specialize in niche apparels from Sri Lanka-Swim, Beach, Active wear and Lingerie.

Among our clients are such labels as Jane Lamerton, MYER, WaterSun" said the Lankan born Australian Nirosha Fonseka (Director Marketing - Auluaulu International-Melbourne, Australia) "Casas Pernambucanas is one of the pioneering retailers in Brazil market having started almost a century ago" said Hamilton Chen (Production Manager-Casas Pernambucanas) and added: "In fact, we are ready once the price ranges of supplies match our requirements."

Apparels are Sri Lanka's topmost merchandise exports and in 2014 it earned US$ 4.9 billion -just short of $ 5 billion. (increasing by 9.2% from 2013). Last week, Sri Lanka's apparel industry set an ambitious new export target of $10 billionn by 2025.

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Sri Lanka Garments

SLAEA Magazine Front Cover 2Journal & Directory of the Sri Lanka Apparel Exporters Association, containing valuable information with regard to the apparel industry.
Issue No. 90


Contact :
Sri Lanka Apparel Exporters Association,
50/1,Rosmead Place, Colombo 7
Tel: +9411 2675050, 2674528 
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