z p-i-gsf-01The Global Shippers’ Forum (GSF) has called upon different sectors of the freight and logistics industry for more collaboration of a constructive nature with the GSF and its members.

The joint development of best practices, the building of awareness and promulgation of good practices will help improve safety, remove inefficiency and expose areas where door-to-door service performance can be improved, Asian Shippers’ Council Secretary General Rohan Masakorala told Daily News Business.

z p-i-mas-01The challenges before the apparel industry are to achieve quality, timely delivery and matching international standards to meet the high international competition in the global market to remain as an industry with growth and profitability.


Innovation plays a key role in this effort and local apparel manufacturers should attempt to improve innovative products to achieve as an industry, Chairman, MAS Holdings, Mahesh Amalean told Daily News Business.

He said if the European Union decides to continue the GSP+ concession it would not only be beneficial to the apparel industry, but also to all other industries or exporters who target the European market.

b23mwoazhr3r2m45kqyki155 mass-openingnewThe varied concepts of each firm are an unique identification of what they are. When the region’s largest supplier of intimate apparel and sports and active wear adhered to the concept of ‘philosophy of partnership’ little did they know that this unique concept will serve them in the way it has now.

“It was this concept that attracted the eyes of NIKE, Inc. to MAS and got them considering an Apparel Innovation and Training Centre at the MAS Fabric Park in Sri Lanka,” said Chairman MAS Holdings, Mahesh Amalean at the launch of the Apparel Innovation and Training Centre at Thulhiriya.

Sri Lanka is looking forward to a further downgrading of its war risk ratings towards the end of the year or before. We are grateful to the political leadership, the defence forces and the police for defeating terrorism and ending the war which will have a positive bearing on the ratings, said the Convenor of the Asian Shippers’ Council (ASC) AGM Rohan Masakorala.

The ASC AGM will to be held from August 13-15 in Colombo. The country’s war risk rating was revised from severe rating to high-risk rating.

The Joint Apparel Association Forum (JAAF) is targeting a turnover of over US$ 3.3 billion, through apparel exports this year.“We expect a turnover of US$ five billion by the end of 2011. The performance of the apparel sector in the first quarter of 2009 was quite impressive,” said Secretary General, Joint Apparel Association Forum, Rohan Masakorala.

At present, orders for summer and winter look steady this year, but the SME sectors are going through a bit of a tough time. However, the companies will be better off as soon as the global economy improves.

grey-awardsGrey Colombo's winning streak for its 'Garments Without Guilt' campaign, created for Sri Lanka Apparel, reached new heights recently with the campaign slated to be inducted into New York’s‘Global Effie Hall of Fame’ because of the campaign’s recent Bronze Global Effies win, where it beat out somewhere in the range of 8,000 to 10,000 entries.

Touted as being 'one of the country's most awarded campaigns internationally', the campaign has already picked up metal at Macau's Asian Effies, New York's WPPED Cream creative awards and Sri Lanka's Chillies. Interestingly, the criteria for entry into Global Effies contention required that entries feature a 'single brand idea running across at least four countries in two or more regions worldwide'.

campaign becomes the first Asian brand ever to win a Global Effie

Colombo: ‘Garments without Guilt ’ the global marketing campaign created by Grey Group Colombo for Sri Lanka Apparel has been adjudged one of the only two winners at this year ’s Global Effie Awards to be held in June in New York.

The Global Effie Awards considered the Oscars of advertising and marketing, honours marketing

campaigns that have proven effectiveness and creativity in four or more countries on at least two

continents within the last three years.

z p-iii-slpaSri Lanka is to lobby Lloyd's of London to remove the 'war risk' tag on the country, which kept insurance premiums high, following defeat of the LTTE by the military last week.

Sri Lankan authorities will soon approach Lloyd's of London, a British insurance market, with a request to review its classification of the country as a region with a war with ships calling on Colombo having to pay a war risk premium, Sri Lanka Ports Authority (SLPA) sources said.

slaea1Annual General Meeting of the Srilanka Apparel Exporters Association was held on 6 November 2008. at Cinnoman Grand Colombo under the distinguished patronage of H.E.Pio Mariani,Ambassador for Italy in Srilanka and H.E.Michel Lummaux, Ambassador for France in Sri Lanka.

Workers, employers working together to avert a catastrophe

workersLeading trade unions in the country have agreed to support the extension of the GSP+. The unions say this is because the GSP+ scheme ensures employment for thousands in the country and has the potential to generate more jobs and contribute towards reducing poverty. “We, as trade unions, do not want to see job losses. We want as many people as possible to be employed …especially young people in this country,” said the General Secretary of the Sri Lanka Nidahas Sevaka Sangamaya, Leslie Devendra.

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Sri Lanka Garments

sri lanka garments 2016Journal & Directory of the Sri Lanka Apparel Exporters Association, containing valuable information with regard to the apparel industry.
Issue No. 89


Contact :
Sri Lanka Apparel Exporters Association,
50/1,Rosmead Place, Colombo 7
Tel: +9411 2675050, 2674528 
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