Emjay International (Pvt) Ltd specializes in intimate wear for the world renowned brand Diesel, which is known for its denim wear. The team has developed a knit fabric for their new underwear collection to complement Diesel’s denim look and feel.
With over a decade of expertise in the apparel industry, Emjay International (Pvt) Ltd and Penguin Sportswear (Pvt) Ltd, have come together to become one of the leading apparel manufacturers in Sri Lanka. Their client portfolio includes some of the biggest retail names in Europe and the UK.
As Diesel is famous for Denim wear, it was fitting that Emjay International initiated the development of this fabric to echo the appearance of denim. Thereafter, they created the new collection of intimate wear under the theme ‘Wear a denim under a denim’. Since these garments are launched for the Spring/Summer season, the fabric is soft to touch and allows air flow, to ensure that the wearer feels cool and comfortable.
The development of this fabric was welcomed by Diesel and was recognized for its potential to become the newest trend. This collection has been selected by the brand for one of their core ranges of underwear for both male and female customers.
Commenting on this achievement, Mr. Jeremy John, Director of Emjay International (Pvt) Ltd and Penguin Sportswear (Pvt) Ltd said, "I am indeed proud of my team for the idea and execution of this fabric which is perfect for Spring /Summer."
The campaign for Underdenim, the new buzz-word in intimate wear, was carried out in Social Media platforms such as Instagram and Facebook by Diesel. Judging by the response to the launch of the campaign, the Underdenim range is poised to make waves in the industry during the season.