Sri Lanka Apparel’s 'Garments without Guilt'
campaign becomes the first Asian brand ever to win a Global Effie
Colombo: ‘Garments without Guilt ’ the global
marketing campaign created by Grey Group Colombo for Sri Lanka Apparel has been
adjudged one of the only two winners at this year ’s Global Effie Awards to be
held in June in New York.
The Global
Effie Awards considered the Oscars of advertising and marketing, honours
marketing
campaigns that
have proven effectiveness and creativity in four or more countries on at least
two